Posted on April 14, 2015
Consumer’s lives are moving at 1,000 miles/second and if your gym is only marketing at 999 miles/second, you’re moving too slowly.
But how do you keep up with all the moving parts?
The answer is in a shift.
A shift in how you market to your current gym customers.
You may be thinking that you’ve achieved your goal of converting them from prospect to lead to customer.
But I’ll argue against that.
If your funnel is focused solely on transactions vs. maximizing your customer lifetime value (CLV) then you’re doing your business a disservice and wasting a ton of money on marketing.