Use Repetition to Write Persuasive Copy

Almost 95% of the buying decision is done subconsciously.

Since most people will simply scan your advertising efforts you NEED to use repetition to persuade your audience to take the next step.

There is a phenomenon called the illusion-of-truth-effect that was first discovered in a Villanova Univeristy study in 1977, which proved participants tendency to believe information to be correct after repeated exposure.

This is why it’s so important to have a clear message and an exact audience that you’re attempting to target. read more

Are You A Playcaller?

Joe Torre is still considered one of the best managers in New York Yankees history. Over his 12 years as the Yankees skipper, Torre led the team to twelve straight playoff appearances, ten division titles, six American League pennants, four World Series titles and a .605 winning percentage. He is also ranked 5th in Major League Baseball all-time managerial wins. Not bad.

In the 1996 World Series, the Yankees were facing elimination down 3-1 against the Atlanta Braves. With a tough decision based on the fact that the American League Yankees would be down a batter because Game 5 would be played at the National League Atlanta Braves, Torre was faced with some tough lineup decisions. Prior to the start of a must-win Game 5, Torre pulled his veteran outfielder Paul O’Neill into his office to let him know he would not be starting in Atlanta. O’Neill was suffering an ailing hamstring and was not the Paul O’Neill in the playoffs that he had been in the regular season. Everything Torre knew statistically led him to the decision that O’Neill was not the best fit to start this game. Everything he knew as a leader and competitor however, caused him to re-consider his decision and call O’Neill back into his office less than 30-minutes later to inform him that he was in fact going to start. It turned out that O’Neill and his injured hamstring came up with a huge catch in the late innings to save a win. The Yankees won the game 3-2; they would go on to win the 1996 World Series. read more