GOOD Content Marketing

People that you sell or market your services to are going to fall into one of three different buckets.

1. Hot. They recognize that they have a problem and they are READY for a solution. They are also aware of the different options they have to get this solution. People in this bucket are ready to buy your service, they just need to be convinced that you are the brand to take them to the promise land.

2. Warm. They recognize that they have a problem but they may not know: that you can solve this, the choices that they have, or if now is the right time for their solution. Focus on overcoming objections and building a relationship with people in this bucket. read more

When To Say No

It’s so hard sometimes to say “no” to money or opportunity but 9/10 it is the best thing you can do for your business.

Map out exactly who your ideal client is first, then learn to say “no” to anyone who is not ideal, then watch everything fall in place after that.

If you’re on a mission to serve your community at the highest level possible, you’ll never be able to do this with members who are headaches.

Bad members can negatively affect your staff, culture, and systems.

I’ve been involved with gyms who have 400 members at a low price point and gyms who have 100 members at a high price point with the same profit margin. read more