Posted on September 30, 2016
Use Repetition to Write Persuasive Copy
Almost 95% of the buying decision is done subconsciously.
Since most people will simply scan your advertising efforts you NEED to use repetition to persuade your audience to take the next step.
There is a phenomenon called the illusion-of-truth-effect that was first discovered in a Villanova Univeristy study in 1977, which proved participants tendency to believe information to be correct after repeated exposure.
This is why it’s so important to have a clear message and an exact audience that you’re attempting to target.
If you want “persuasive advertising copy,” then focus on REPETITION.
Make sure your main benefit is clear and repeated often.
Incorporate this repetition in your headline, intro paragraph, bullet points, re-targeting ads, autoresponders, etc.
- Captain - John Annillo has dedicated his entire career to the sports and fitness market. With experience in many different subfields, he brings a wealth of knowledge and positive energy to our team. John has spent years in the private sector of both the sports performance and health club industry. He has worked with athletes at every level, numerous collegiate teams, and managed some of the top revenue generating PT departments in the NYC area. Over the years he has gained experience in app development, writing for major fitness publications, and creating online platforms. He regularly consults for gyms and fitness businesses on lead generation/marketing. John's work has been featured in Men's Fitness, Shape Magazine, and Men's Health.