A Value Proposition

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Defining your value proposition is critical when trying to break through the crowded space of being a fitness business owner.

If you don’t have a good enough value proposition then no amount of marketing efforts or hustle can help you. For example, if your gym has decent customer service, pricing is average, results are sub-par, delivery is so-so, then what is setting you apart?

A Value Proposition is a statement that explains what benefit you provide, for who, and how you are unique in providing this.

It will help define your target customer, the problems you’re looking to solve, and how you differentiate from the competition.

Take time to answer these questions:

1. What problem are you trying to solve?
2. What makes you valuable?
3. Can you prove this? Sure you claim to be a “results driven gym,” but do you have anything to show this?
4. Does your marketing show your value proposition? People can’t read your mind, they need a story to show them how you are unique and different.
5. How do your services differentiate from the competition?

After you answer these, try writing out a statement that explains your value proposition. Then use this a guide to tell your story through marketing.

John Annillo About John Annillo
- Captain - John Annillo has dedicated his entire career to the sports and fitness market. With experience in many different subfields, he brings a wealth of knowledge and positive energy to our team. John has spent years in the private sector of both the sports performance and health club industry. He has worked with athletes at every level, numerous collegiate teams, and managed some of the top revenue generating PT departments in the NYC area. Over the years he has gained experience in app development, writing for major fitness publications, and creating online platforms. He regularly consults for gyms and fitness businesses on lead generation/marketing. John's work has been featured in Men's Fitness, Shape Magazine, and Men's Health.

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