Posted on September 27, 2016
A Positioning Story
Your brand needs a positioning story.
Marketing is not just catchy headlines or a cool looking logo.
Good marketing is story telling.
From your logo, to the colors on your website, the tagline that you use, the blog posts that you write, to the way you make a sale.
Answer the who, the what, the why, the where, and the when to help you crystallize this.
Who are your brands main characters?
What is your mission?
Why does your business do what it does?
Where do you see your business in the future?
When did your story start, what is the history of it?
- Captain - John Annillo has dedicated his entire career to the sports and fitness market. With experience in many different subfields, he brings a wealth of knowledge and positive energy to our team. John has spent years in the private sector of both the sports performance and health club industry. He has worked with athletes at every level, numerous collegiate teams, and managed some of the top revenue generating PT departments in the NYC area. Over the years he has gained experience in app development, writing for major fitness publications, and creating online platforms. He regularly consults for gyms and fitness businesses on lead generation/marketing. John's work has been featured in Men's Fitness, Shape Magazine, and Men's Health.