Posted on September 29, 2016
Nobody cares about the shiny new piece of equipment that you have, yet gyms have been using this as a selling point for years!
- “Over here we have our rowers.”
- “Check out the 10 prowlers that we have.”
- “All of our equipment is state-of-the-art.”
- “We have high energy, metabolic classes.”
If someone is new to working out and walking into your facility then this is all most likely gibberish to them.
Focus on the benefit and the end result of what your service can do for these prospects.
To switch from more FEATURE focused with your marketing/sales to BENEFIT focused do this:
Make a list of your big features i.e. “state of the art equipment,” or “metabolic classes.”
Posted on October 23, 2015
This week is all about the marketing, if you’re not marketing then you probably aren’t doing well. People need to know that your business exists and to do that you need to spend money. Today we collected some useful articles from around the web to share with you. These resources will set you on your path to mastering and developing an effective marketing strategy.
This week entrepreneur brings us the best way to spend a limited $1,000 budget. In the age of bootstrapping it’s important to effectively spend every penny. Chances are you have limited resources and you would like to have better results. $1,000 is a reasonable sum of money to come up with on your own and to put towards your marketing. Spend your money wisely and give people a reason to join your gym.
Posted on October 21, 2015
Are Your Email Open Rates Sub-Par?
If you own a gym, or a small business you should already be using email to communicate with your members, leads, and prospects. At the very least, you should have an autoresponder when someone signs up for more information on your site. The fact is, email is dollar for dollar one of the most affordable ways to market your services. In a report by the Radicati Group, they discuss email for business – here’s a quick fact:
Approximately 109 billion emails sent every day by businesses. That’s billion, with a . We feel obligated to bring up the question – how many of those emails actually even hit the intended recipient’s inbox? This is a very important question, because if you’re sending emails, and not paying attention to your open rates you are wasting your time and money. Mailchimp published a great chart with average open rates by industry. In health & fitness, Mailchimp says the average open rate is 23.23%. So what does that mean for you?
Posted on October 14, 2015
What is a Landing Page?
When you run ads to your site, your main goal is to get leads, subscribers, or sales. To do this, you need to design a landing page. A landing page is simply a page on your site where the people who click on your ads will land. Not too complicated, right? The hard part is getting people to convert into your goals(leads, subscribers, sales, etc). In order to convert viewers into leads you need to clearly demonstrate value, create a sense of urgency, and simplify the conversion process as much as possible.
Posted on September 30, 2015
Do you currently collect leads and/or subscribers on your website to promote your business and services? If not, you should definitely read our guide: How To Start Building A List in 10 Minutes. In addition to the technical aspect of building a list, we want to help you fine-tune your process so that you’re building a profitable list. Depending on your methods for collecting leads, you may not be getting the return on investment(ROI) that you need for your marketing budget and financial goals. Here’s how we help our clients build profitable lists to grow their gym’s member base.
Posted on September 29, 2015
As a gym owner, your digital presence is just as valuable as your facility itself. Between training, staff management, and the tons of other things you have to worry about every single day, you can’t ignore your digital “storefront.” In this part of the course, we’ll examine the digital content strategies proven to capture and convert leads, engage your current members, and re-engage your past members.
Retain, Sell, and Engage with Killer Emails
If you’ve heard that email is dead, we’ve got bad news for you. Email is growing, and FAST. The reason? It’s personal, and when executed properly offers one of the highest ROI in digital marketing. The keyword here is execution. Anyone can send an email – the challenge is in creating powerful emails that connect you with your contacts, build trust, and earn you more profit. Not sure if you’re doing it right? Here are some of the questions we ask new clients: